Airtel Bangladesh started using the slogan “ভালবাসার টানে, পাশে আনে ” ( love brings us closer ) after it was re-branded from Warid Telecom Bangladesh. This slogan something different from the slogan of other operators in Bangladesh. I wondered why airtel have chosen this slogan. Now watching its TVC and other promotional activity, I think now why. It’s because, I believe, airtel have cracked the formula for love.
In the TVC, airtel says “In our world, you are never far from your beloved one”. This line is related to airtel’s slogan. That because all messages in promotions generally reflect the Slogan or motto of the organization. So I figured that the spam messages sent by airtel has to do something with its slogan as the spam messages is part of its promotional activity.
According to Wikipedia, “Love is the emotion of strong affection and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection.“Love” can also refer specifically to the passionate desire and intimacy of romantic love, to the sexual love of eros (cf. Greek words for love), to the emotional closeness of familial love, or to the platonic love that defines friendship, to the profound oneness or devotion of religious love.” So you see, love is a form or relationship. And communication is the only way to build and maintain (and also to destroy) a relationship.
Airtel is in the business of communication. So it’s very much important for airtel that subscriber makes more relationship. The more relationship its subscriber has, the more they communicate. The more its subscribers communicates, the more profit airtel makes. So airtel is helping its subscribers to build relationship by sending spam messages.
Well don’t get the wrong idea that I’m in favor of these spam messages. I hate it as much as you do. But I found a pattern in these spam messages. You see, airtel sends about 4 spam messages everyday. One in morning (around 9-10 am ) , one at the noon ( around 1-2 pm ), one at the afternoon ( around 5-6 pm ) and last one at 7-10 pm. I believe these are not just spam messages. These are reminder to communicate. When it sends the first spam messages, I think airtel tries to say, “hey, have you talked to your girlfriend/ boyfriend/ your beloved one?”. When it sends the second spam at noon, It’s says like “well, isn’t it time to know what they are doing?” . At afternoon, i guess, its spam message tries to say “don’t you want to stay close to your beloved person? then talk to them”. Last message at night says like, ” isn’t it time to know their whole day update and wish goodnight?”
So if you want answer these questions when the spam messages arrives at your mobile, you have to communicate. And if you communicate at least 4 times a day, there is every possibility that your relationship will be stronger (unless you irritate them :P). So airtel is giving bonuses, cash-back offers and free messages because it wants its subscribers to have a good relationship. Airtel is promoting love in its promotional activity and helping us build relationship because, I believe, it have cracked the love formula. And now they know how love works. 😛