Research on measuring awareness of management responsibilities over financial reporting in Bangladesh

I performed a research on the topic "Measuring awareness of management responsibilities over financial reporting".  Purpose of the research was to understand what are the responsibilities of management over financial reporting; how these reporting responsibilities are arising; whether management are aware of their responsibilities over financial reporting, whether they are actually performing their responsibilities and whether the misstatements in financial statements are due to lack of management awareness over financial reporting or due to management intention. Read more

Can marketing create needs and demands?

Does marketing creates need or responds to the need? it is the very old marketing argument. I think marketing does this both. In order to survive in the competition or keeping business alive, marketers has to follow both strategies. Marketing satisfies need when consumers’ know what they need. But when there is no need is present or consumers’ don’t have the idea about what they need, marketing creates need. Read more