Bangabandhu Satellite-1 and My Skepticism

On 11th May 2018, Bangladesh launched its first satellite. It is a matter of pride and joy. Whole nation was very excited to have the very first satellite sent to the space. Through this event, Bangladesh has marked its footprint in the vast space. The very first satellite has been named Bangabandhu Satellite-1 (BS-1) after the father of the nation Bangabandhu Sheikh Mujibur Rahman. Read more

Experiencing Uber in Bangladesh

Uber has gained much popularity since its foundation back in 2009 a UberCab. Since then it has expanded its operation in different parts of the world. In continuation to that, Uber has started its operation on 22 November 2016 creating a hype among the young generation of the country. People were welcoming Uber and excited to get on a Uber ride. Read more

Captive advertisement strategy of mobile operators

Advertisement is the language of marketing efforts. Marketers use this language to communicate with their target market. And here comes the concept of exposure, when you talk about advertisement. Exposure of particular advertisement occurs when anyone encounters with that advertisement. The more encounter the more exposure for that advertisement. Marketers want to increase their advertisement exposure as much as possible. Captive advertising is the most popular concept to ensure advertisements' exposure to desired target markets. Captive advertising is advertising that one cannot escape from. From the name you can understand that target markets are help captive when they are exposed to the advertisements. Read more

Digital Bangladesh and a lie!!

Current government of Bangladesh came into power with the motto of Digital Bangladesh. The set vision 2020 to complete the motto. Well, that’s a good thing to say. But in reality what they are doing? They are not setting up any new facility for achieving the goal that the government set. They lied to us. They don’t care about digital Bangladesh. I think, they don’t even know what digital actually means. How can I say this? We know digital is actually form of two binary digit. Those two digit is 0 & 1. o represents the absence of electricity & 1 represents the presence of electricity. When any data or information is represented these two binary digits it becomes digital. Read more

A story of BTRC: VSAT Saga

BTRC stands for Bangladesh Telecommunication Regulatory Commission. This organization controls the telecommunication facilities. Their job is to develop the telecommunication system. In order to do that they undertakes many decisions and policies. But most of their decisions are wrong. Their latest decision is to stop the us of VSAT technology. Read more