Re-designing Individual Income Taxation

Most of the individual tax payers pay tax on their income from salary. With the salary the receive, these individual has to manage all the basic needs as well as extended needs. However, tax authority allows deduction on only 3 types of expenses. As if people need only house to live, medical to health and conveyance to go office. As if people do not need to eat, do not need to wear cloths and send their children to schools. Read more

For a better emplyment

The amount of time and money people spends for getting degrees, a person might had a successful business if those are spent for small business. If people trend to start small business, this country will have lots of small entrepreneurs and who knows, they might become giant entrepreneurs someday. Read more

Can marketing create needs and demands?

Does marketing creates need or responds to the need? it is the very old marketing argument. I think marketing does this both. In order to survive in the competition or keeping business alive, marketers has to follow both strategies. Marketing satisfies need when consumers’ know what they need. But when there is no need is present or consumers’ don’t have the idea about what they need, marketing creates need. Read more