Can marketing create needs and demands?

Does marketing creates need or responds to the need? it is the very old marketing argument. I think marketing does this both. In order to survive in the competition or keeping business alive, marketers has to follow both strategies. Marketing satisfies need when consumers’ know what they need. But when there is no need is present or consumers’ don’t have the idea about what they need, marketing creates need. Read more

A story of BTRC: VSAT Saga

BTRC stands for Bangladesh Telecommunication Regulatory Commission. This organization controls the telecommunication facilities. Their job is to develop the telecommunication system. In order to do that they undertakes many decisions and policies. But most of their decisions are wrong. Their latest decision is to stop the us of VSAT technology. Read more