Posted on Technology

Captive advertisement strategy of mobile operators

Advertisement is the language of marketing efforts. Marketers use this language to communicate with their target market. And here comes the concept of exposure, when you talk about advertisement. Exposure of particular advertisement occurs when anyone encounters with that advertisement. The more encounter the more exposure for that advertisement. Marketers want to increase their advertisement exposure as much as possible. Captive advertising is the most popular concept to ensure advertisements' exposure to desired target markets. Captive advertising is advertising that one cannot escape from. From the name you can understand that target markets are help captive when they are exposed to the advertisements. Read more

Posted on Business Economics

Can marketing create needs and demands?

Does marketing creates need or responds to the need? it is the very old marketing argument. I think marketing does this both. In order to survive in the competition or keeping business alive, marketers has to follow both strategies. Marketing satisfies need when consumers’ know what they need. But when there is no need is present or consumers’ don’t have the idea about what they need, marketing creates need. Read more