Tag: SMS

Advertisement is the language of marketing efforts. Marketers use this language to communicate with their target market. And here comes the concept of exposure, when you talk about advertisement. Exposure of particular advertisement occurs when anyone encounters with that advertisement. The more encounter the more exposure for that advertisement. Marketers want to increase their advertisement exposure as much as possible. Captive advertising is the most popular concept to ensure advertisements' exposure to desired target markets. Captive advertising is advertising that one cannot escape from. From the name you can understand that target markets are help captive when they are exposed to the advertisements. Read more