Posted on Technology

Captive advertisement strategy of mobile operators

Advertisement is the language of marketing efforts. Marketers use this language to communicate with their target market. And here comes the concept of exposure, when you talk about advertisement. Exposure of particular advertisement occurs when anyone encounters with that advertisement. The more encounter the more exposure for that advertisement. Marketers want to increase their advertisement exposure as much as possible. Captive advertising is the most popular concept to ensure advertisements' exposure to desired target markets. Captive advertising is advertising that one cannot escape from. From the name you can understand that target markets are help captive when they are exposed to the advertisements. Read more

Posted on Lifestyle

Winter blow

This month, lowest temperature at Dhaka was 8.4° Celsius [Source: Daily Sun, Issue: Jan 12, 2011]. I heard from the weather update that there will be another cold wave at the end of this month. If the temperature keeps falling, rate of death due to cold weather will keep raising. Help as much poor people as you can. And don't forget to take care about yourself Read more

Posted on Travel

Moments before, after and at kuakata…

After we returned to Dhaka, I started to miss the four days of our tour. It was the second time we had our own time. We were of out own and out of all sort of restrictions. This tour was totally different then our first tour at Sylhet. Apart from the 24 & 15 hours journey, we enjoyed every moments of the tour. Sifat will leave the country in upcoming February. Don't know when we will see him again. But we will sure miss him a lot. This tour to Kuakata will be our another great memory with Sifat. Moments that will help us to remember him. Read more

Posted on Travel

Ready to move out!!

we are getting ready to move out. I've already packed my bag. Did little bit of shopping. Just few more things need to take care of. And tomorrow evening we will head out for Kuakata. I hope this journey will be another memorable event of our life. Read more

Posted on Random

Our NSU Internet Lab

Let me ask you a question. What is the purpose of a internet lab in a university? I think it is for to enable student to access internet while they are at university. To help they to check emergency emails and collect required data. Then what's the point of blocking websites? Read more