Game Over!

So that was the last match of the group Stage for Bangladesh. And now it was also the match of ICC World Cup for Bangladesh. Even after winning 3 of 6 matches, Bangladesh team couldn't make it to the quarter final. Read more

One big mistake and fall of tigers….

India is the winner of very first match of ICC World Cup 2011. Though I don't want to acknowledge it but still this is the fact. But I have no regret for supporting Bangladesh team. They played very well. And I'm very proud for them. There is only one mistake, as I see, which is the reason for tigers' downfall. And that is "choosing to field first after winning the toss". I don't know why Shakib or Bangladesh team took this decision but it sure was suicidal. Read more

Captive advertisement strategy of mobile operators

Advertisement is the language of marketing efforts. Marketers use this language to communicate with their target market. And here comes the concept of exposure, when you talk about advertisement. Exposure of particular advertisement occurs when anyone encounters with that advertisement. The more encounter the more exposure for that advertisement. Marketers want to increase their advertisement exposure as much as possible. Captive advertising is the most popular concept to ensure advertisements' exposure to desired target markets. Captive advertising is advertising that one cannot escape from. From the name you can understand that target markets are help captive when they are exposed to the advertisements. Read more